Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Norton Healthcare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I first downloaded the app, it worked fine. It allowed me to input all the information. However, ever since Norton had their system hacked in May, I haven’t been able to log into the app. It opens but I just get the spinning circle at the log in screen and tells me an error occurred and there’s a problem with the internet connection.
It keeps taking me back to the beginning to add my due date and fill out who my doctors are. Once I submit it, it goes to the main page for 1 second, and then immediately goes back to making me add my due date and doctors again. I can’t access anything in the app because of this.
This app is a decent concept with poor execution right now. There’s no way to update the app from “Planning” to “Expecting” even if you add a positive pregnancy test to the calendar, but you CAN change it from “Expecting” to “Planning”. And there’s NO customer service number to call for assistance with the app. This is a shame since I was actually pretty excited to use this tracker alongside the MyChart app, which is also having server issues right now. I’m disappointed all around. Normally I don’t write negative reviews as long as I can speak to a customer service rep and get assistance with an issue, but this is just frustrating.
Whether you are just starting to plan for a baby, are currently expecting or if you are a new parent, Norton Healthcare now offers the NortonBaby app...