Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Express · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s nearly 2026 and still no Apple Pay !? We can’t Even check our purchase power without speaking to in app support. We pay the same card fees as any other countries but yet we get less benefits. Please amex do better and add Apple Pay in 2026 and ill 5 star the app.
Having Amex is costly. The poor quality app makes you wonder if it’s worth it. With a competitor I get a message in seconds when I pay … I can freeze my card and unfreeze when I use. More importantly, I get two factor authentication with an Authenticator app and I can activate faceID. Amex should get a clue or I anticipate they will eventually disappear. Poor service peeves customers.
I have AMEX cards in 3 different countries so I use 3 different apps, they all have the same design but this one has like 1/4 of all the features. First, no Apple Pay, what type of “premium” credit card has no Apple Pay in times of corona? Specially when AMEX has Apple Pay in the rest of the world, Netherlands, France and Germany included. No way to see your membership rewards points in the app. No way to see the spending of each card individually if you have more than one card in your account, it’s all together. No notifications whenever there’s a charge. No app in English when it’s obvious that more than 3/4 of their customers are foreigners (myself included). I can go on and on, I have this card for the travel perks and the ease of payment abroad but AMEX Belgium is just a disappointment compared to the service/perks and even the mobile apps of AMEX in any other country. Hopefully you fix this soon, I can see I’m not the only person complaining. Not even 2 stars overall rating for your app and still no solutions.
Grâce à l’application mobile officielle American Express®, vous avez désormais accès à votre Compte Carte, où que vous soyez. Accédez à votre Amex App...