Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fox Television Stations, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ads are really in your face on this app, which is why I give it only 3 stars. I can barely stand to look at it. I’d give it at least 4 stars for weather accuracy, though. I have another local Austin weather app and in side-by-side comparisons find the forecasts to be more accurate on this app. This WAPP called for 100% rain and it indeed poured. The competition called for only 30% rain. On the other hand, the competition’s ads are on a subtle banner across the top of the screen, which is so much nicer. I would happily pay for a subscription to be free of the annoying ads in this app.
If you want an updated weather forecast on the weekends you’d better wait until Monday morning and just watch the live show. I checked this morning (Sunday) for a forecast and the latest one available was from 13 hours prior. Just for reference it’s approximately 8:30 on Sunday morning when I write this. The broadcast had been on from 6am to 8am. No morning forecast pushed to the app so those of us who don’t like to get up at ungodly hours can see the outlook.
While the layout is great, I’m disappointed in the forecast temps. If you look at the posted 7-10 forecast, it it always off (too low) by around 5 degrees. It doesn’t even match up with the live forecast if you scroll down... makes it difficult as it will say 88 high today but even your weatherman says 93... I think KXAN is much more accurate
Track your local forecast for the Austin area quickly with the free FOX 7 WAPP. The design gives you radar, hourly, and 7 day weather information just...