Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marine Corps Recruiting Command · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Decent app but by default it shows the PT standards for guys and I can’t figure out how to change it. On the App Store it shows the standards for women so there’s got to be a way to do it but it does not make it easy to find if it’s even there at all
The Reporting to Recruit Training quiz won’t open when I click on it and neither will the study cards for that quiz. I can access all of the other quizzes except that one. Amazing app, easy to use, I just need the quiz fixed.
Allow accounts to be able to edit their shipping date. Often times, that can change for poolees and the app has no way to edit the program for a new date.
The official U.S. Marine Corps Squad Bay training app challenges those who want to learn about the Marine Corps, including aspiring Marines to track f...