Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ithuba Holdings (RF) Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is ancient and is not very user friendly. You have to scroll a lot because the UI has not been optimised for new phones with bigger screens. Also it keeps asking you to upload verification documents like ID and proof of address. First of all if you have a smart ID it asks you to send the front and the back but it only allows you to upload one photo, zero thought process went into that. The worst part is it limits you to a 2MB file size so no matter how you try you will never be able to submit anything as everything exceeds the files size. Who in 2025 has a PDF smaller than 2MB! Fix this nonsense!
I topped up my wallet with a 1voucher, I’ve done this multiple times before and it worked fine. Now purchases won’t go through it keeps saying something went wrong. When I log onto the website it does the same thing. I can’t make a ticket purchase. Is the website down or something?
I should have seen the warning signs. Almost nothing works. Deposited R100 and couldn’t use it to buy R100 worth of rows, so I had to deposit another R100 to play successfully. Playing your previous tickets is next to impossible as you have to select rows one by one, this should all be one click. You would expect that a concern of its size would at the least have a UX specialist involved with an app like this, but not Ithuba. I have tried to cash out my remaining R100 but I could only get R90 from it because of unexplained charges. I used their Transfer to ATM feature and I was supposed to receive voucher SMSes from both Ithuba and my bank and nothing since yesterday. The funniest thing is that I tried sending a message on their app and stated in it that I doubted that even the message would be transmitted and guess what? “Something went wrong”. It’s like they did not even bother with QA! After getting my money I’m uninstalling it.
ITHUBA Holdings (RF) Proprietary Limited is the official National Lottery operator of South Africa and was appointed by the National Lotteries Commiss...