Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Filmgrail · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Haven’t had the ‘pleasure’ of booking on the Ster Kinekor app or website for years, and as bad as I remember the experience to be, this is significantly worse. Possibly the worst online experience I’ve had in a decade. Nothing works, and it’s basically impossible to link a Vitality movie card number to book that way. This was clearly not tested before going live. Be better!
Slow, clunky and unable to use discovery vitality discount. Keep getting error messages. Beyond frustrating. Was this app beta tested before being released? Eventually decided to go to another cinema. Why go to Ster Kinekor if I’m paying full price?
Considering the ridiculous prices you charge for movies and snacks, one would think you would be able to afford to hire competent developers. But no, utter garbage that doesnt even work at all. Completely useless and pointless app.
The words “Movies” and “Cinema” are synonymous with Ster-Kinekor. Experience great movie entertainment for your family on three experiential cinema pl...