Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EY Global Services Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The latest EY App is for the most part completely unusable on an IPad Pro. The following does not work. I have the latest model and the latest version of IOS. - Calendar - clears dates out, jumps out of the program when you change the month, and the save button generally does not work - then it jumps out. In addition, the auto location aspect does not work at all. After 2 hours I am half way through the year. Very frustrating - will do everything on excel and let the team sort out. Unbelievably unprofessional app. - Face ID - does not work - no clue why it exists. Need to log in every time. Again waste Very very frustrated.
I think this is a good example where a company decided they „need an app“ but didn’t dedicate the resources to actually follow through. Just a few examples: FaceID doesn’t really work as the app forgets login data all the time. Layout of content is clearly not optimized for an app but the desktop UI. As a result it’s awful to use…
The concept is attractive, but functionality is poor. Input “buttons” are inoperable about 50% of the time, and re-entry to the app after leaving to check necessary reference material evidently requires me to shut down my device and reboot. It is an improvement that you now actually get feedback that the system is actually trying to do something, vs. the dead stare in past versions. Incredibly long time lag before authentication codes are sent. So long, in fact, that they have expired by the time I attempt to use them.
EY Mobility Pathway Employee portal Mobile App - allows you to collaborate with EY via a smartphone or tablet allowing you to remain compliant with yo...