Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗C-DAC TECHNOLOGY PROMOTION CENTRE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A public app where anyone can dial 112 does not need OTP ever. Anyone should be able to download the app and immediately call 112 and should not have to login. Very poor implementation and horrible design.
This App is a typical example of incorrect use of OTP and now no one is able to use the App. The rest of the world does not use OTP and they seem to be doing fine. Coming back to this App, the fact that I have installed it on a device with internet connection, should let me use this App in an emergency. Both apple and google give you a Device ID to know who I am. If I need a phone no to use the App, why do I need the App - Dialing 112 is lot simpler during an emergency. I understand that having both phone (for calling back) and app (for things like GPS) is ideal, but that shouldn’t be forced. One of them should just work fine. In fact these type of Apps should never have a login... let more people use it - better be safe than sorry in an emergency.
Fix the otp issue
The 112 SOS Mobile App is a part of the Emergency Response Support System (ERSS), a Govt of India initiative. The application is functional in most o...