Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Centers For Disease Control and Prevention · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The destination fields are blocked for vertical distance and asymmetry. The calculations cannot be done without that data.
User interface needs improvement, was required to use for a class and was disappointed.
The user interface is easy and generally understandable. Very good for quick assessments. There is an error with the tabs calculation details and recommendations: the content is reversed between the two. The main improvement that is needed is a way to get the results out of the app so the records can be retained and consolidated. Without that capability, it cannot be widely used!
The NIOSH Lifting Equation calculator (NLE Calc) is based on the Applications Manual for the Revised NIOSH Lifting Equation (Pub No. 94-110) and can b...