Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Rice · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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Love using this app when playing with friends. The stat-tracking keeps things interesting and competitive. The score-keeper bot throws down the smack-talk at the team that is falling behind. Makes it all that much more fun! Playing foosball using this app causes the time to fly by! 10 out of 10 every day of the week
There are a couple other foos apps out there. Don’t bother with them, they over complicate the whole thing. Not this app, easy and powerful it doesn’t get the way of the belle at the ball. Download this.
Have ever wondered who is really the best foosball player in the office? You know how it goes, the guy who sits by you claims he’s the best but really...