Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Scissors & Scotch Franchising, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love coming to this barber shop but the app is glitchy. It randomly signs me out or won’t sign me in at all(keeps redirecting to sign in page), and every time I log in, I’ve got to scroll through and pick my location before I can do anything which is very annoying, I’ve even had the app get stuck on the booking page pages and even after closing the app, it opens back up to the same page. Only fix I’ve found is deleting and reinstalling the app.
My stylist is Alyssa and there are not enough good things to say about her!!!! Not only is she the best stylist I have found since moving to Iowa but she is just an amazing young woman. She has become a dear and beloved friend as well! Yes I am giving S&S 5 stars but it is because of this fabulous young woman and I must admit the 5 star treatment I get there too! With great love! Victoria Owens
I do t mind the app, it’s decent for helping schedule an appointment. I don’t like that it turns off my streaming music when I open the app, especially because there is no sound necessary for the app. Not sure why it cuts my music. Secondly, I wish the pictures of the stylists were bigger or could be zoomed in. They are hard to see and when a person doesn’t remember the name of their stylist, it would help to identify the right one for next time.
Welcome to the best part of your day. Unless you won the lottery or something. Then, we’re probably a close second. Scissors & Scotch is the grooming...