Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Queensland Teachers' Union Health Fund Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app doesn’t give you accurate info on how your payments are set up nor does it show payment history. This has led to confusion & inability to track & be across payments. App said I was setup for bank transfer but turns out I set it up to pay credit card monthly. This led to us not tracking payments accurately. Also the provider details are not up to date on app. I called a number of providers in my area and all said they are no longer with union health. Needs updating!
Your membership in your pocket. Life’s busy. Time's tight and we’re all looking for better ways to manage our life admin. Our new mobile app and mem...