Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sun-Times Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The bug below has been fixed. A couple weeks ago the app updated. It still shows an small image of the current front page, but when you click to read it you are sent to a login page with nothing on it except the words "Log in". Nowhere to type our login info, and nothing to click.
Great improvement over the S-T’s former app, which was just a grid of boxes with truncated headlines. I really appreciate being able to see the actual print edition layouts which provide a kind of editorial voice in their own right. I find the print ads comforting in the sense that they make money for the paper without injecting unclosable videos into your reading experience.
This app is worthless if you have vision problems. (No, I don't want to use Apple visual accessibility tools. They are frustrating to use!) There should be a function to increase the font size for headlines & article summations. Is the Sun-Times afraid it will mess up their layout? Or detract from their ANNOYING ads (which there is NO WAY to pay to turn off.) Ugh. If you're struggling to get readers, why do this? Older people tend to be the biggest demographic that read newspapers. Why didn't the Sun-Times think about them first when they were designing the app?
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