Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love WLS. I listen on the radio all the time. The old app was useful. I want to be able to go and see what shows are on today and see something about the people from the show. Possibly some news about what’s happening with the station. Instead you get a bunch of pop-ups and ads. It’s almost unusable now. I can hit the listen now button which is the only useful thing in the app. When you hit what looks like the links to today’s shows that all shows nothing pops up it’s just blank. I really wish this would be fixed.
If you want to hear the same commercial 24 times in one hour go for it
Love WLS and the content provided, however, it's rare that I can stay connected to the app for more than a half an hour without it opening the App Store, which stops the audio from playing. I have to reload it only to sit through video ads for a few minutes, in hopes that it will load through and play the content without opening the App Store on me again. Usually I fight this loop long enough that I'm already at work by the time it starts streaming the actual content I'm trying to listen to. Other issues with with this app are it shuts itself down periodically for no reason and every time I start the app, it starts with the volume turned down turn about 25%, regardless of what I had it set at prior or what the volume is set at on my phone itself. It never used to be this bad, so a big shout out to the genius that broke it. I hope the payoff from the ads is worth the drop in ratings on the app and decrease in users of the app
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