Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Waterloo Bancshares, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Yellow is very hard to see, and should be used sparingly, especially when it’s against WHITE. It’s an accent color - it shouldn’t be your primary one. Not a fan of recent update. Completely unrecognizable from before, and icons are smaller. Wonderful, they’re both hard to see due to lack of contrast AND their size. And can we talk about the disclosures we must accept prior to using the new version? No, really let’s talk about it - I copy/pasted it into ChatGPT, asking it to parse for anything untoward or remotely “grey area”…it *crashed* because it told me the query was too long. If ChatGPT cannot read your disclosure…one must ask, why in the world is it so long, and what’s buried in there? Seriously considering offloading the app and using desktop only. Updates have gotten progressively worse over the last few years.
I get locked out of my account very frequently even with using the iPhone saved passwords. It constantly pops up with a messaged when I sign in sometimes I am able to still get through other times not.
When the new app was rolled out it seemed to be glitchy but has been updated and seems to be running smoothly. No more bugs or crashes and touch-ID works fine to log in. I love being able to quickly check my account balances quickly from my phone and depositing checks remotely is easy and convenient! I would recommend anyone with a FNB account to get this app.
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