Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CODEZERO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tried to create an account and it won’t even verify. 🤷🏻♀️
This app has the right idea, but they lack the ability to get really creative... I wasn’t able to add pictures or videos how they claim and it’s not as aesthetically pleasing as you’d expect when you share it to someone’s phone, sometimes the “minimalist” approach leaves a bit too much out, they trending in the right direction but the execution wasn’t there.
ZERO BrandCards™ is a mobile-first, entirely digitised and environmentally friendly social and networking platform. Create, design, exchange, distrib...