Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marcelo Alejandro Tucci · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app doesn’t work at all. The free test pulls up a blank screen. If you click on any other test it will give you an error saying it couldn’t retrieve the test price.
App won’t load the free test, comes up blank screen and then I try a paid test and it keeps saying error.
As a therapist, I could see using this app often to supplement my current practice when evaluating clients. The assessments are mostly free and appesr to align well with DSM 5 Criteria. There are some very minor bugs, I've noticed. When clicked on related issues, it has trouble loading those assessments (error message says something about not being able to find the cost of the test?) Is the plan to monetize the app eventually? It's great as it is and I would certainly use it for free... And I might be willing to pay, but I would need more information about each assessment and the scoring and interpretation first and the cost couldn't be exorbitant. We already pay a lot for continuing education, office space, equipment, licenses, liability insurance, EHR and scheduling services, etc.
This APP contains psychological tests on the various topics that come to the office of every Psychology professional every day. Its content is serious...