Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TRUEPIC Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Service Terms state that you give the royalty free worldwide rights to any images you upload to Trupic and any sub-licensee. So if the property inspection service hired by my insurance company asks me to take exterior and interior pictures of my home, google/apple/meta can pay to integrate these images into their maps forever. Not an acceptable business practice. Quote: including such Customer’s affiliates, employees and contractors (collectively, the “Licensed Parties”) a royalty-free, fully paid, non-exclusive, unrestricted, worldwide, sub-licensable, transferable license to use, transmit, process, display (but not publicly display without your consent), create derivative works from, adapt, modify, make copies thereof and retain (collectively, “Use”) such User Data for Truepic’s business purposes (including without limitation, for purposes of providing services to or for Truepic’s Customer Using your User Data, and developing, improving, testing, operating, promoting and marketing Truepic’s current and future products and services).
Absolutely atrocious application. Doesn’t support hardware click (volume up button on iPhones). Doesn’t support wide or zoom lenses on iPhone 14 Pro Max. Im supposed to get a picture of the entire side of my house in one shot? Sure, if I trespass on my neighbor’s property. Wants me to to take a picture of the heating system in the attic and the electrical panel with the panel open. Sure, why not ask for a picture of the roof and solar panels taken while skydiving too! Ridiculous, broken app that deliberately breaks the user internet and ignores high quality lenses on modern smartphone cameras. The terms and conditions are pretty atrocious too. Just have a property survey professional come out. They’re welcome to climb into the attic, under the house, on the roof, etc. (assuming they’re sufficiently insured).
From the download to the photo request - vision by truepic is really easy and straight forward to navigate! Even tells you when the pic is blurry and to take it again. Very clean and easy!
Truepic Vision allows you to capture images for business/insurance claims and underwriting purposes. The Truepic Vision app makes it seamless for you...