Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tussock Jumper Wines · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Heard about the AR experience when buying the wine from the shop owner—Downloaded the app and wouldn’t scan our wine. We couldn’t even access the manual non-AR content. Most of the buttons were disabled. Waited around a bit on a hunch and it seems like there was additional data that needed to download. After 5min (and manually closing the app) I opened it again and was able to scan and read content. Information architecture (aka navigation) wasn’t intuitive and the app isn’t very intuitive but if you stick around and bang your head against the wall enough you can get the AR experience 😅 TLDR: if you want to see the talking animals it seems like there additional data that needs to download that the app doesn’t tell you about
Doesn’t work, no indication of bottle being scanned or if more/less light needed or too close/far to read label. Try again please.
Don’t download. App opens but can’t interact. Complete fail. App creator should be fired. There’s enough app creators looking for work during these covid times. Just stick to making the best twist off top wine Paxis. This app is a bust. Reminds me of watching Lowered Expectations on Mad TV back in the day. A joke
Welcome to Bring Your Wine to Life Augmented Reality platform! This is an updated version of the Tussock Jumper Wines Augmented Reality App. We invit...