Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Winston-Salem · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I Once was able to get to the Water bill page in 2 clicks. Now I have to click EIGHT BUTTONS/LINKS just to START paying my water bill! With the constant harassment of the app asking for my Login info! Which I don’t have because I never needed it. Reverse this update to the old one. Nothing but bad decisions was input into this update.
City of WS officials do not check for multiple abandoned vehicles on property that are in violation of city ordinances. I check the muni codes to confirm there’re violations. There has to be another way to do your jobs. WS is on is one of the filthiest in NC because no on seems to enforce city ordinances. Why? We are already #1 for having hungry children and close in poverty. What a run down city!!!
What a great app. But all the City does is close out the issue without doing anything. What a waste of a great potential.
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