Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MIDTC, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too much on the left
I have been using the app for years. My only complaint is that it goes through streaks of crashing. When I try to open it I just get a black screen. I can’t do anything except delete the app and reinstall it. Not a big deal but still annoying. Does it off & on. Works fine for weeks and then crashes for weeks. Enjoy the app in the AM!
I like the app, but every time I open up the obituaries I get a pop up about winning a prize & freezes the page. Need to shut down and try again. Going to delete the app and reinstall. Hopefully it will help.
The Times Leader iPhone or iPod Touch Application gives you access to the latest local and national headlines, and sports, all in the palm of your han...