Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tyler Droll · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Everyone on our bachelor's trio downloaded it and use it to stay in touch. Highly recommended for group trips.
Finallyyyy an app that allows me to see only what my friends are doing without a cluttered news feed
Finding Totem simple and fun to use. Love being able to know where people are at any time and letting them know what I’m doing without having to communicate by texting. I find myself constantly checking to see what my friends are doing and like that I can chat with them or just send a message. Logo is very clever and very cool!
Totem is an ephemeral social media app where you share stories with a few close friends.