Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Floor & Decor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great idea if the app would work properly. Half the time when I search for items, they don’t show up even if I scan the barcode in the store it’ll show as not available! The other half of the time when you look for an item and you’re scrolling through what’s available it constantly wants to put you back at the top of the list instead of letting you scroll. quite annoying. The problem is not only with the app but also their website I’ve tried to use their website to order stuff and it does pretty much the same thing.
Very reliable and responsive within minutes. Just make sure they double check your phone number whenever making any transaction
This app is so disappointing. I flip houses for a living and was so happy to realize prices are way better at Floor & Decor than the other box stores. HOWEVER, I found out the coloring of the items are different on the app than in reality. I’m fortunate to have a Floor & Decor store nearby, so I decided to pick up some tiles for a property I’m working on. I found different bathroom tiles and planned color schemes and design of each bathroom with these tiles in mind. Both tiles were different shades than what showed online! I showed a worker the tile I needed, he showed me where it was in the store. On the app it was a nice gray tone, in the store it was white! The worker just said, “yeah, the app doesn’t always show accurate colors.” WHAT?!?! I feel bad for anyone using this app and ordering a bunch of stuff they can’t see in the store. They’re in for a big surprise. (The other tile was white in the app and cream in the store). Apparently Floor & Decor doesn’t care enough to make sure their app is accurate for consumers. Real shame.
Give your business an edge. From start to finish, get everything you need to get the job done. DO MORE FROM YOUR MOBILE DEVICE You can manage everyth...