Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yulia Puchnina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The story is captivating and I love how it’s sent through text messages. However, sometimes Max stops responding and there’s no way to contact him again. This isn’t supposed to happen, because he didn’t die or was doing anything. Speaking of dying, I’m confused about dying in this game. There is a “new game” button above a “restore purchases” button. They both lead to the same in app purchases. There is no way to restart the game, unless you want to delete the app and redownload it. Currently, I wouldn’t recommend buying because of these glitches, but if they’re fixed, I bet this would be a lovely game.
Needlessly requiring payment to restart the free game is ludicrous.
Can you hear it? You've got a new message. Max Coman is writing. He works as an ordinary junior clerk for an outsource company. Once he decided to tak...