Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vidal Health TPA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Policy indo document should at least be searchable if not downloadable
The new version is much better than the old one.
The app gets stuck every time, it’s updated but still the same. Example, I go an me check the limit for dental, I am unable to go back and check other options. I have to exit the app and come back again. Its user friendly.
View Policy information (policy start & end date, benefits covered. Option to download E-Card for all family members. Search the nearest network provi...