Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AIPHONE CO., LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is one of the worst-designed apps I’ve ever used. When someone attempts to buzz in, you have to answer your phone, tap through to unlock your phone and open this app to either actually answer the call or slide to confirm you want to open the door. If you can do all that without the app crashing, it does work, but more often it either crashes or the process takes so long that the person on the other end gives up. It’s particularly problematic for getting packages delivered as the driver often doesn’t wait long enough for me to go downstairs and let them in. I’ve had to resort to telling visitors not to use the intercom and just call me instead, and I’ve basically accepted that any packages requiring a signature need to be picked up in person.
Updated features allowing me answer my intercom and have access control all in the same app. Greatness!
It seems that the developers of this system forgot that the most important feature is opening the door. This replaced an old Door King system on our building from the 90s. The Door King worked faster and better. It did not have a touchscreen or a camera, but it was possible to open the door. When someone calls you from the door with this AIPHONE IXG garbage, you have to navigate through several levels of menu items in order to open the door. After that, it takes 20 or 30 seconds to connect. Then, about 50% of the time the action to open the door fails. Delivery drivers tend to walk away rather than wait for this high-tech front-door iPad to let them in. I don’t even have time to go into the problems with the user interface of the system at the front door. Most people have trouble figuring out how to get in.
[About this App] Turn your smartphone or tablet into an intercom! Answer and grant access to a visitor from anywhere, any time. [Functions] All basic...