Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Widex A/S · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just traded my Resound Quattro for Widex Evoke. I am absolutely astounded at how much better they sound. It's like going into test headphones and listening to the $99 pair than listening to the $300 pair. The Quattro were tinny and harsh. It sounded like I was wearing a high frequency amplifier in my ears And Music was unlistenable in terms of streaming. I'm a musician and the Widex sound like "in ear monitors". It's like wearing a really sweet set of earbuds. For normal listening they're really transparent. I don't "hear" them working like I did with the Resound. Plus the software for the rezound didn't work for people who upgraded to the latest iOS on their iPhone. The Widex software works phenomenally. The coolest thing in there is the directionality feature. It's like choosing between microphone patterns in the studio. Plus they fit better- more snug. I'm down with Widex!!! Love em. Update 1 year later. Generally I still really like these hearing aids. However they seem to be distorting more with music than they did in the beginning. I think I would've noticed if they were sistorting before. I got online and it said hearing aids aren't made for Music specifically in so there are some differences because they're optimized for hearing. I understand that but there's a lot of distortion in the low end. I wasreading about the Dream model from Widex and I'm wondering if I can upgrade without having to buy from scratch. but overall they changed my life. And my wife's. lol
I can hopefully get to a point where I love the app but it falls short of expectations because it has glaring bugs. For example, equalizer setting do not persist. There is an option to Save As but not an option to simply Save the changes to an existing program. Also, deleting a program does not delete the program. Also programs show in the instructional manual are not available in the app. I asked my doctor thinking that he could add the programs but he told me to call Evoke support. If am using latest version of iOS on iPhone 10 Max. Evoke version is current. I am not convinced the developers have a hearing problem otherwise these issues would have been fixed. Walk in their customer shoes for a few days and the bugs will become very apparent
It’s nice to have the app to create additional programs and to adjust the left and right levels independently. Soundsense is really overhyped. All it does is adjust the EQ on an existing program which you can then save. It does it by doing multiple A/B comparisons, but the net is still just an EQ setting. They call it Bass/Middle/Treble, but I have a hard time calling anything over 100 hertz bass, so it’s really Middle/Treble/High Treble. You can only do the Soundsense once for a favorite you save, so to tweak it at all, you just adjust the EQ. It’s a novel approach, but I’d much rather have more bands of EQ. Using your own background photos is a nice feature. It’d be nice to also be able to use your own icons, though, since the ones they have are very limited and if you create a lot of favorites, you have to duplicate icons which to me kind of defeats the idea of icons. I also wish it didn’t call all of them “favorite”. I get that it can’t reliable pronounce whatever you choose to name it, but it could say “favorite one”, “favorite two”, or something like that to at least distinguish between them. It’s a good start, though, and hopefully future updates will add more useful function.
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