Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Peter Ho · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This soft phone is very easy to use. I just install and can make a phone call immediately. I don’t need to set up anything. The quality is great.
I was skeptical, but it turned to be very clear. Very simple and easy to use.
2PHONE Telecom provides this soft phone to everyone who want to make a free phone call. This application is free for making a phone call from app to a...
| Name | Price | Type |
|---|---|---|
| 100 SecondPhone Credits | $0.99 | One-time |
| 100 credits for the app | $0.99 | One-time |
| 200 2PHONEvoice credits | $1.99 | One-time |
| 200 SecondPhone credits | $1.99 | One-time |