Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗INTRUST Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t often leave negative reviews; however, a functional banking app is one of the most important aspects of a modern banking experience and this app consistently fails to load my current checking and savings account balances. I should not have to call, or drive to the bank to find out how much money is in my accounts. On average every third time I open this app it fails to load my current balance, and refreshing the app does nothing to fix the issue. I’m about ready to move all of my accounts to another bank which prioritizes modern services. This would be a real pain as I’ve banked with INTRUST for over a decade, but what can I do? The inconvenience is beginning to be too much of an issue to ignore. It isn’t a new problem either; I’ve experienced this issue for years and honestly should have done something about it sooner. I guess I just hoped they would have fixed the issues with the app by now.
This app is so easy to use. I like the fact that it looks similar to the full site so there is cohesiveness between both platforms. Transfers are fast. I also likes that I can see my bank statements on the app. I have used the message service too and they are very responsive. Thank you for continuing to improve. Your new site and new app work very similar to other company platforms.
The new Intrust Bank app is very well organized. I really like the feature that allows you to be notified when a transaction is over a certain amount that you can change and personalize. This allows you to pick a spending amount and if you’re card is stolen it will send you a notification saying that such and such was spent and where as well as allowing you to block certain types of transactions. You can block age restricted items and many other types of transactions. This app is a very easy app to use and it’s very organized. I am very happy with the quality of it and I definitely would recommend this app if you have an account with Intrust!
Our history of innovation can be traced back to our founding in 1876. Today that means giving you convenient and secure access to manage your accounts...