Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Gottman Institute · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sometimes my mind goes blank on what to ask. My family wasn't the greatest at communicating or asking questions of each other besides the "How was your day?" ones and as an introvert I'm used to people talking at me. So, thinking up thoughtful questions to ask someone while on a date or in a relationship is difficult. These has been helpful to get a conversation going since new topics can easily crop up from what's mentioned.
Sometimes you just need a cue card to move you in a direction to help deepen the connection you both want. Gottman is regarded as one of (if not the most) well-researched marriage expert(s). The decks are simple in concept (sex questions, building love maps, expressing needs, communicating emotions, etc.), which can make it seem simplistic on the surface, but this is how connection is built, in the small moments of turning towards one another. I highly recommend you uses these with your partner for enriching your communication and connectedness. You won’t regret it.
I’ll start by saying, I grew up in a family where communicating was not commonplace (especially feelings). I’ve been married for almost 12 years after marrying young. Needless to say we had our share of arguments. I like these cards. They help find ways to communicate, especially in moments when you don’t really know how. There are a lot of great random ways to bring you closer to your significant other. I especially like the open ended questions. I wish there were more conversation starters, similar to writing prompts. The topics really are relevant. In a time where electronics have taken over our lives, I would like to see a patch allowing me to share a card rather than taking a screenshot. This is minor and not necessary. Great app for relationships!!
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