Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HealthEquity · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It would be very convenient if it were possible to view the investment account from this app as well. Even if it simply launched an in-app browser window, since the investment site is technically different than the HSA site. Unfortunately, you still have to use the web browser for this option. Also, the App Store description states that one of the features the ability to transfer funds to the investment account. I’ve been through every menu option and this is not available as described.
As a customer I would like to have account activity alerts (email, SMS, etc.) whenever a transaction meets my alert criteria (i.e over a certain payment amount, or my balance is below a certain amount ) so I can monitor for suspicious activity and maintain a budget. I’ve not seen a way to set this up in the web app or in the iOS app. I feel if I had this type of notification I would have been able to catch the fraudulent charges on my account sooner.
I was NOT looking forward to submitting my claim. I thought it was going to difficult. I decided to check out the app and see how it worked. I was pleasantly surprised how easy this was to use!! I was able to submit 3 different claims in a matter of 10 minutes! Very easy to use!! Thank you for making this simple!!
The Further mobile app gives you secure access to your Further accounts whenever you want to. You can use it to manage your Further HSA, FSA, HRA, VEB...