Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TruStone Financial Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I joined Trustone under if memory serves the Teachers Federal Union Bank in 1979 with my first paycheck as a teacher in its highway 55 location as the Teachers Union Credit Union. They have grown greatly and expanded their services but they have never stopped in their personalized services making me feel the care and their well timed suggestions. I can transfer $ to my daughters with ease. From time to time they suggest I meet with a banker to further improve my options. Most recently it was a “if you keep a minimum of $300 in this account you will collect dividends”. I trust them through and through. Thus their name truly defines them.
We have been with TruStone since the US federal credit union days. In all that time, they have been a solid financial partner for us and don’t attempt to screw is over like our previous institution. I have gotten to know the bankers in our local branch and they have been looking out for us by suggesting account changes which have helped us earn more interest on our savings. The only opportunity that I could suggest is with the online app. 1) In the bill pay section, don’t make me jump through a lot of hoops to set a pay date. It should be selectable from the initial payment screen. 2) The app never asks for a password unless it is the most inopportune time. Look, if I haven’t needed to use a password in two years, I’m not going to remember it when I’m trying to enter a payee. Just use facial recognition. Otherwise, our experience has been top notch.
I was a Firefly member and had no problem transitioning from that credit union to Trust One... excuse me; TruStone (auto-correct). The app works technically the same with an extra step. I was used to clicking on Checking, for example, and seeing all the transactions. Instead this app brings me to a screen list of all the things I can do and I have to press “transactions” to see them. This is the reason for 4 stars instead of 5. The list should be separate. I should be able to choose what I want to do and then choose the account(s) I want to look at. In lieu of this, the list could be a page afterwards. Transaction History should show first after clicking the name, it’s the most important in my opinion and for me at least it’s the screen I want to see. As is, it’s an unneeded extra step. Everything else about this app is fantastic. The way all the accounts appear to “update” when logging in brings my attention to each one that has changed. The app also shows a detail for interest earned. Again using my Checking account, I see an effective interest rate paid. If it’s on tiers it’s shown as a “split rate” combining the different rates and dividing by the amounts of each tier to arrive at the overall rate paid. Kudos!
The TruStone Mobile App allows TruStone Financial members to manage their finances on the go. You can use the app to: - Deposit checks - Make payme...