Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cleo Labs, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We reached out for support but never heard back. It turned out the response was in the in-app messaging and there was never an email or sms notification along with it. Overall, really disappointed with the quality of the app and the lack of notifications. It’s holding back what could be a good service.
I love the support from Cleo, but as a new mom with carpal tunnel in both hands, it’s extremely uncomfortable for me to use this app solely on my phone, especially when it comes to having discussions with my Cleo Support guide (would be much easier & better for my hands to type my messages on a computer/laptop). Ive been told this is for privacy reasons but there are lots of medical resources accessible on desktop. Also, lately the app keeps crashing for me whenever I open up my messages. I’ve tried uninstalling & reinstalling the app but the issue continues. I hope they fix this bug.
Seriously, this app is a godsend for new parents. It has helped us in so many different ways I can’t even begin to list. The lactation consultation will change your life in 60 minutes (work with Evonne for that if you can), and our personal guide, Samana, is not only a vast wealth of knowledge regarding any topic pertaining to parenting, she can provide helpful links and other resources to help illustrate points she may try to make. In short, if you’re a new parent, GET 👏🏼 THIS 👏🏼 APP 👏🏼.
Cleo is a free family benefit, offered through your employer or health plan, designed to help parents and caregivers feel more confident and less stre...