Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Walmart · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since the recent update, the application has been experiencing significant functionality issues. It will not consistently keep me checked in, and the scanning feature is frequently unable to recognize items. When an item does successfully scan, the application often indicates that the product is not in the store, even when the item is physically right in front of me. These issues are making it increasingly difficult to complete assigned work efficiently and accurately. I strongly encourage the software development team to investigate and address these problems, as the application’s current performance is creating unnecessary challenges in the field.
This new app crashes multiple times throughout the day. Whether it’s on a work device or a personal device. I’ve uninstalled multiple times, reinstalled, still no fix for the crashing issue. It will crash upon opening, while using to scan items, VizPick, adding items on to do list, while viewing items on to do list, etc. there are more issues than just the crashing. I was on the beta testing team and left a tonne of suggestions to which none were even heeded. I have no idea why it was even launched as it’s still a major beta test now.
This app is… just annoying. When it works, it works fine, but when it doesn’t it’s the most insufferable thing ever. It will sometimes just check me out of stores without my notice, other times it’ll log me out permanently and I have to delete and redownload the app to log in again. The scanner often refuses to show up on the tools page. It’ll tell me I have certifications I need to finish when I’ve already done them all. And just recently it deleted my badge photo and prompted me to take another. Without the badge photo I can’t check in to my stores. Well of course I try and take another, only for it to tell me I already have a badge photo. There are plenty of other gripes I have with this app, but needing this to do my job is not fun at all.
Work smarter in every Walmart store. Scintilla In-Store is the mobile app built for field reps on the move—helping you get in, get work done, and get...