Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Minin Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just discovered this app and I'm loving it! I'm obsessed with nail art and manicures and this app is the one-stop destination for cool pics of nail art/manis, and cool resources like guidelines by state. I like this in particular because I've gone to get a manicure in the city and clearly they are breaking the law and it's not cool! (Sorry to be a rat but you can report them if they're really breaking rules that put others in danger.) But aside from that, just really love scrolling through the feed of pictures to get inspired for my next mani and learn about new brands.
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