Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Selvera · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fix the activity entry so calories burned can be entered manually rather than increase, with constant pressing, by ten calories at a time. I’d give it a higher rating if this entry tool was made less time-consuming, more efficient.
I started using this app because my weight-loss program (HMR) moved to it. I was amazed that they could find an app even more clumsy and awkward than the bespoke HMR app. Every action requires too many clicks and taps, making it inconvenient for its actual purpose, which is in-the-moment tracking. The visualizations are unappealing and many of the features are not implemented.
The weight loss clinic I work with wants us to use it, but so far it’s been pretty buggy. When you save a new ingredient it tells you it saved it, but it never did. The search feature doesn’t have a lot of options and doesn’t give you a best match. It’s difficult to see multiple stats at once in chart view. Would love to see A LOT of improvement.
The CoachCare technology platform powers weight loss clinics. Custom-branded mobile app, coach dashboard and connected devices combine in one integrat...