Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TEM Systems, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app. Swiped as instructed, tried to accept terms except button doesn’t work. Tried to access terms and app got stuck. Unable to go further. Very bad experience. I can see why the reviews rank this a 2 star application. Worse is knowing that my association is paying for this service. Went to the web page and can’t log in. Same experience. My credentials don’t exist and now the burden is on me to obtain credentials. In this day and age I find it incredible that you cannot reset an account or register online. Bad product.
I have used this for 30 minutes and already identified the app has major bugs. Editing visitors on iPhone causes the UI to freak out and then you’re stuck. Can’t believe nobody identified that issue in testing prior to releasing it, or worse it was identified and they moved to production without fixing it.
It’s inconvenient to have to ask everyone for their emails when most people use phones to communicate via text or call. I have everyone’s number that is visiting me but not their email. Other than that app works great.
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