Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Berliner Verkehrsbetriebe (BVG) - AöR · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a lifesaver! I made an account and set it up with PayPal. Now whenever I need a ticket, I just take out my smartphone. No need to waste time going to ticket machines, waiting in line at them, or getting out cash. The electronic ticket also shows the time left on it and all the records of your ticket purchases go on your credit card.
Also for some reason you cannot buy an ABC ticket on the app. Twice when I’ve arrived at the airport been forced to use the ticket machines. Edit: I got a reply from the developer and apparently you can change the fare zone in order to buy an ABC ticket. This app needs improvement with UI and Ux if a user whose has purchased tickets with the app since it’s first released didn’t clearly understand how to access that feature. To clarify I was trying to use my four pack of AB tickets to buy a ticket into berlin from the airport , it did not work. (most likely because BER is in C.) Did I need to buy the C ticket first and then activate the AB ticket? Could the app tell me the next step instead of just locking me out ?
I habitually buy 4-ticket packs, and in the last year the transactions have gotten longer and longer (1-2 minutes of the spinner interaction - I might as well buy physical tickets) and nowadays even fail. Today I entered the train trusting that this was about to complete and it failed (all on wifi), and I was on a train with fare control and was given a 60 euro ticket. The app says that I have purchased tickets using a past credit card transaction, but no record of this visible in the app, nor any tickets are visible in app. To emphasize: this was all while being connected to bvg wifi. The only conclusion is that using this service in its current state incurs serious risk of getting fined, not to mention inconvenience because of the length of the transaction. This service used to work well but as of now is effectively broken and should not be used for day to day tickets, and I’m probably out 60 eur because of it.
BVG Tickets is the official app for purchasing public transport tickets in Berlin! With BVG Tickets, you can buy tickets for trains, subways, trams,...