Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BodyEthos · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unable to view any content on the app without refreshing each page. No information telling users that they need to do this. Very frustrating experience. No ability to search by most recent reviews. In order to find the most recent, you need to scroll all the way down to find it (5 years worth). Also no ability to filter by instructors. Makes the review page incredibly frustrating to use. Difficult to read text as font size is too small for most users. Unfortunate that I have to leave a review like this as a long term Bodyethos member.
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