Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IMG College, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I live in Texas and have listened to all Vols games (football and basketball) on the radio (in the old days) and the app (in more recent years) while I watch the game muted on tv. I synch the tv with the Vols radio broadcast. This new version of the UT Sports app has lost the radio feed rewind button. The way it is now, it’s much harder to synch with the tv, and, I noticed if I gave the app playing the radio feed, and I go somewhere else in my phone to do some else, when I come back to the UT Sports app, the one control button they do have (play/pause) doesn’t show, so you have to back out and start the synch all over again.
They are making students use this app to get tickets to games and clearly didn’t employ one single human being to test if it was useable or not. I assume it does technically work or they wouldn’t put it out, but you have to navigate through about 15 dreary corridors of the cheapest looking phone app I’ve seen in 10 years just to get to the lottery-entering button for a football ticket. Ok, I’ve been through worse… but then there’s another poorly titled app section to claim the ticket, and that didn’t even work for me. But how was I supposed to know? I can’t tell if my ticket is through Ticketmaster (which I’ve signed into on the app maybe 20 times) or some UT thing. I definitely got some kind of confirmation… who knows? The whole app feels like I’m on a website that wasn’t made for phone screens and the student ticketing feels like a tiny afterthought FAQ section in the back corner of that website. Maybe it IS a crappy ported system, I’ll try on my computer… and nope, they’re forcing students to do it on their sickly, rushed app. I’m assuming they’ll make an intern fix it up a little someday but for now it’s a bad experience.
The app has never given me any trouble but based on other reviews I may be the lucky one
University of Tennessee in partnership with SIDEARM Sports is excited to bring you the official University of Tennessee athletics app that is a must-h...