Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IMG College, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I rely on this to listen to Stan while I watch games bc he’s so much better than all the ACCN/ESPN commentators. However since the update the app consistently stops playing and has to be reopened or restarted.
App used to be great, but after the recent update, my phone gets extremely hot while using the app and uses significantly more battery. Livestream radio cuts off when screen turns off and you can no longer listen to livestream radio while looking at live stats. Varsity app now the only decent way to livestream radio coverage of the Deacs.
Couldn’t watch football or basketball with Stan…turn the volume on the TV off and sync it up…nothing better. I also love that the coaches shows are added since I am out of the radio market here in ATL.
The official Wake Forest Athletics app is a must-have for fans headed to campus or following the Demon Deacons from afar. With interactive social medi...