Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NCAA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app wasn’t great in 2024, but at least you could make your bracket picks in the actual app. This year when I tried to make my picks, it kept directing me to the men’s app. But guess what, you can’t make picks for the women in that app! Shocker. This year I had to make my picks on the website. Besides just being noticeably worse than the men’s app, and not user-friendly, this one isn’t even functioning correctly. It’s 2025, people watch women’s sports. Women’s basketball deserves an app that is exactly like the men’s, not this piece of garbage. Or do what you should and include both men AND women on the same app, it wouldn’t be that difficult. It’s a choice to exclude female athletes. Do yourself a favor and use Safari rather than this app.
The NCAA is supposed to represent men and women’s athletes, and the difference between the men and women’s March madness apps proves they only care about men’s sports. In the men’s app and online, you can watch up to four games at once to follow all games. In the women’s app and online you can’t even watch a single game. For both you are required to sign into your TV provider. Why is there this massive disparity? When people say “nobody watches women’s basketball” it’s not because we don’t want to, but because massive organizations like these make it hard. Please NCAA, fix this. Make women visible. We are athletes. I want to watch women compete. This is unacceptable.
As I try to set up a new bracket pool it prompts me to go to the app where the mens bracket games are hosted because it’s “better in the app” where as the womens app doesn’t actually let you fill out a bracket but it can send you to a web browser to do it. Also the other app doesn’t have any option to fill out or see the womens bracket anyway!
The NCAA Women’s March Madness application is your home for this year’s tournament and championship event! Whether you’re on site or following along f...