Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RBC Life Insurance Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been trying to register for a while and it wouldn’t work because it was asking for “Group Policy Information. So I used the “forget password” option and I was able to choose that I have a “Personal Policy” and not a “Group Policy”and it worked for a millisecond. After thinking that I’m good with logging in, I closed the App and tried to reopen it. Now it keeps saying that there is a technical issue. Oh boy!!
This is ridiculous, app completely ignores the “remember me” option and you have to enter login, password AND SMS code every time you want to use it Freaks me out every time I need it to check the coverage and stuff
The benefit coverage section is terrible. Doesn’t tell you what specifically you’re covered for, doesn’t show balances and no option to even download the employer benefits package. Very hard to determine why a claim wasn’t processed and why only a portion was covered when you have 100% coverage. Not impressed with the app at all.
Access your group employee health benefits with the RBC Insurance My Benefits app wherever you are, whenever you need it. The RBC Insurance My Benef...