Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Atiba Software, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app won’t let me order the pizza to be ready for pick up. So what is the point of this app? I can get an address from maps. It’s just an app that shows you photos of pizza and chicken. You still have to go inside, order your food with a person and wait 30 minutes.
I am totally confused by this app because it has no purpose. You can locate locations but it just redirects you to other maps. You do the same thing on any browser. When the Hunt Brothers website suggested the app I assumed you could place orders or at least see local menus, but you can’t. I really do not understand the purpose of this app and I will be deleting it. It doesn’t have any information that can’t be seen on the website.
What’s the difference between the red and green markers in the Pizza Finder? The map needs a key. (I tried to submit this as feedback within the app, but I got an error message the first couple of tries and now the app just crashes.)
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