Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Enjoy The City North Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was traveling and made a stop here for snacks, and I was told I could only get the listed price (2/$4) if I signed up for the app. Well, there was almost no cell signal there, so it took several minutes just to download. Then I had to sign up, but it wouldn’t auto populate like other apps. Then it wouldn’t accept any of the three passwords I put in. Finally said forget it and put the snacks back on the shelf and went elsewhere.
This app is terribly slow. It’s like they had 10-year-olds code it
Was able to get an amazing discount on my fuel after signing up!
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