Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TfL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have to say it’s useless in many ways of ways especially considering it’s TFL AND ITS SERVICES, first the scan for the card doesn’t work (useless) second I toped up the 1,75 that I used the bus and didn’t have enough money and on the app says I still own 1,75 (but it shows my 1 month travel card) and says that I missed a touch in Manor House and that is not true… what a joke of an app and what a joke this TFL is. In any opportunity they want to ROB someone’s money, just like the other day I thought I had lost my oyster/travel card and I bought a new one zone 1/2 for a week then I found my old one (I thought I was going to get 43 pound back NO 😂😂 the lines were close so I could contact TFL, but since I haven’t used the travel card I thought I would get my money, I was COMPLETELY WRONG l, as I checking on line I would have to pay 5 ADMIN FEE plus the 7 pounds making it 12, next day when I called them up from my 50 pounds they wanted to give me ONLY 20 they said even if I didn’t use it counts as if I had used it..: if that is not a robbery I don’t know what is that the costumer service they are all rude and useless only looking to help TFL to get our money, sorry not get literally ROB our money. Before they closed the actual offices they used to deal with that in a better way, now FORGET ABOUT IT .
I have been using this app now for roughly 3.5 years and found it incredibly useful. It is simple to use. If there are improvements that can be made they are: 1. Debit/credit card management is not available on the app. Expired cards cannot be removed and there is no choice to remove cards you no longer wish to use. 2. To make the app more interactive it would be very helpful if the touch and go facility is added so that travelcards or pay-as-you-go credits can be used directly from the app instead of using contactless cards or an actual travelcard. Would have thought that this would have been the way to go in the development of the app but the app has stood still from its original launch bar the removal of bugs.
I downloaded this app in the hope that I could get my head more around TfL’s mind-boggling payment system and actually budget my travel outgoings to a degree. It’s a great idea for an app and it could easily be brilliant - but like so many other government/public sector apps: it doesn’t compete remotely in the same league as its private sector counterparts. It glitches a lot, I can’t see my payment history 50% of the time, it’s an incredibly limited app because there’s not a journey planner and you can’t link your railcard with your oyster card or debit card. If these things were fixed - this app would be brilliant and genuinely helpful. Unfortunately, I can’t work out whether it’s rubbish because TfL doesn’t think putting time into these kinds of resources is actually important and helpful to people; or whether it’s because they know they’ll ultimately make more money if they actually don’t help people inform travel choices on the underground - and make apps like this as a thinly veiled attempt at making themselves seem concerned with people’s efficiency of life. The app has great potential but needs the execution. Please improve it - it could be brilliant.
Manage your adult Oyster and contactless cards on the move with the app. • Top up pay as you go credit • Buy adult rate 7 Day, Monthly and Annual Tr...