Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TfL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For some reason it’s still clunky finding your actual charge history. If you need to know what days/times you were charged congestion, it’s hidden within the auto-pay section and does not show you the full receipt with image like it does on web. It also only shows activity since last statement for some reason. Makes it very impractical for those who need to access this information regularly.
To improve air quality, an Ultra Low Emission Zone (ULEZ) will be in place in central London from 8 April 2019. This will cover the same area as the C...