TfL Go: Plan, Pay, Travel

TfL · iOS

TfL Go: Plan, Pay, Travel

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

TfL Go: Plan, Pay, Travel screenshot 1TfL Go: Plan, Pay, Travel screenshot 2TfL Go: Plan, Pay, Travel screenshot 3TfL Go: Plan, Pay, Travel screenshot 4TfL Go: Plan, Pay, Travel screenshot 5TfL Go: Plan, Pay, Travel screenshot 6TfL Go: Plan, Pay, Travel screenshot 7TfL Go: Plan, Pay, Travel screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does TfL Go: Plan, Pay, Travel Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.01

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
100.0K
Rating
4.8 ★(10,938)

Rating Distribution

4.8
★★★★★
10,938 reviews
5
1%
4
1%
3
2%
2
8%
1
88%

Top Countries

🇬🇧 GB🇺🇸 US🇩🇪 DE

Rankings

Category Rank
#51
Reviews (3)▼
★☆☆☆☆grandgeezer6/6/2025
Lies and fabrications

If you've dealt with TfL's "services" for a while, you'll have noticed an abject lack of ... competence, and this app is completely towing company line in that respect. Routing suggestions are not incorrect, just mostly useless due to the apps other ... features. If you change location, you need to restart the app, it only looks that up once. Where things completely come apart is wrt "live" bus arrival/departure times. The app basically parrots the schedule. At best. Sometime it will refuse to suggest a direct bus, instead suggesting circuitous rutes, even up till and including when the bus arrives at your stop. Sometimes it will helpfully suggest you give up and walk the hour and a half, which is probably not the worst advice. Sitting on a bus and checking when about to arrive at a stop, it may tell you to wait 20mins (for an every-12 bus). It is so spectacularly wrong, it's hard to believe it's just random, but I've come to believe that any prognostication of London bus timing is a fool's game. I don't think TfL has any idea where they are at any time, so short of an AIS-like system that 3rd parties could receive, this will remain an unsolved problem. Shame, really, I've used public transport in other large cities (incl Paris) and it *can* be done. One has to wonder if TfL is subsidised by taxi companies or tax money. Or, hey, both.

★★★★★AppleMan7005/18/2023
When an app feels this good

As a tourist in London finding this app was amazing, but it goes beyond usability and into art. This app is such a great example of thoughtful and precise design. I’ve kept it on my phone after leaving London just to continue to fiddle around with it and continue to discover additional layers of loveliness.

★★★★★MtnBrookie1/15/2023
I use this every time I go to London

This app is invaluable! I travel alone & am American , even tho this summer will be my 4th UK trip I am not comfortable going around London without a map ! . My first trip( 2016 ) it took me about 30 min every am & night to plan my journey etc ! I still got lost and my phone battery would die from constant use. This app allows you to find the tube line you need and w a spare battery you should be fine alone! I’m 60 and stay in Victoria area ( my fav) buy need no help now largely bc of this great app!

Version History (115)▼
3.7.03/12/2026
3.6.03/5/2026
3.5.02/19/2026
3.4.01/27/2026
3.3.11/19/2026
3.3.012/18/2025
3.2.012/4/2025
3.1.011/18/2025
3.0.110/30/2025
3.0.010/23/2025
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Travel confidently around London with Transport for London's official app, built around our iconic live Tube map. Try switching to step-free mode and...

iOS App ID
1419541638
Content Rating
4+
Min OS
18.0
Size
81.6 MB
Publisher
TfL
Un