Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Harmon City, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to use the app a lot to track my freebies and coupons, as well as to access my prescription refills for the pharmacy. Now the app is essentially useless. The only thing I can easily access is the barcode for the the foodie card which often doesn’t scan at checkout because it is too small and you can’t zoom in. Also, if you want to access your account to view fuel discounts, coupons, or prescriptions the app just takes you to a pop up within the app to login again. But when you try to login, half of the time it just loads forever and doesn’t take you anywhere. I’ve tried restarting my phone or even uninstalling the app and redownloading it and nothing works to make it run smoother.
as an employee here i have to say the new app update is terrible. the new UI is confusing to operate and is not user friendly for new or even existing users of the app. the thing about the old app layout was it's simplicity, you don't need to go above and beyond for an app and if you are adding to many options to your UI then it doesn't matter how well you organize it, it will be overwhelming and irritating to navigate for users. unfortunately with this new fancy, over the top formatting as well as my own work experience and knowing the companies goals and values, this is 100 percent another contribution that shows the companies growing distance between actual being a neighborhood grocery store, and being a greedy, corporate run front using narratives of family values and teamwork to make more and more profits to pocket. as the years go on almost everything about the harmons company decreases in quality and it truly is sad to see how money hungry this once caring company has really become.
The new update to the app has rendered it useless, I can’t see the deals available without logging in at least twice every time I need to check deals or coupons. It also appears to have cleared any points I built up in the years I’ve had my Harmons account. It is helpful that people can shop on the app but it ruined any other usage outside of using the online shopping feature.
Download the Harmons app to access your Foodie Club card and all its perks on your phone. Track freebies, coupons, and punches as you shop. You can al...