Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The YMCA of Metropolitan Chattanooga · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The YMCA app is very easy to navigate, straightforward, and love the feature where I can add a class to my personal Google calendar or link my Google Calendar to the YMCA and have all of the classes listed there.
I have had multiple, multiple, multiple issues with this app not capturing my scan in. It will ding and show on the computer at the counter where I have signed in, then never comes through on the app to log the sign in. I have elmailed the app designer again multiple, multiple, multiple times but they still have not fixed the glitch. All in all I like the app except for that one issue, other wise it would be 5 stars.
For new members, as well as many not so new member, it would be extremely helpful to have a facility layout/map/directory to help navigate and actually know what all is actually available. I go downtown and it can seem more like a maze than a gym at times. With so many different rooms and passageways across several floors it’s a bit overwhelming to try to find your way around sometimes. Most malls have directories despite being arguably more intuitively laid out than the YMCA, and yet YMCA members are just expected to wonder around until they find what they’re looking for. A lot of members already feel a little uneasy and uncomfortable in a gym environment without the added stress of looking like a lost puppy, ha ha.
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